A creative brief helps you determine your site's purpose and audience. This is the first step when creating a new site or choosing a new site design.
Project Summary:
General project information, goals and relevant background. Some questions are specific to the CMS and can be skipped if not relevant.
- Site URL(s):
- What is the single most important purpose of the site?
- What areas of the current site are successful and why? What areas need the most improvement?
Audience Profile:
Who is the target audience?
- Profile the target audience(s). Choose a typical user: include age range, frequency they’ll visit this site and any other relevant information.
- Rank the top 3-5 tasks visitors would perform when visiting the site (i.e. set up an advising appointment, calculate GPA, get news headlines).
Message:
What do you want the target audience to know when they visit?
- If you could get one message across, what would it be?
- If redesigning, how will you measure the success of the redesigned site?
- What adjectives can be used to describe the way your site should be perceived?
Design:
- List any OU sites that have a visual design that appeals to you and explain why.
- Outline any ideas you might have for the site and how these features would support your goals and goals of your users.